The History of DJ Ish  

“If you envy successful people, you create a negative force field of attraction that repels you from ever doing the things that you need to do to be successful. If you admire successful people, you create a positive force field of attraction that draws you toward becoming more and more like the kinds of people that you want to be like.” (Brian Tracy). Although many believe that it takes twenty years to become an overnight success, this Latino is already there. Born and raised in Harlem, New York, this humble Ecuadorian is the official DJ for companies such as Nightlife Productions Inc. & Faith Entertainment, MOSA, and Latin Flava records.

It is no enigma that buoyancy, commitment, and ambition played an intricate role in the success story of DJ C-Lo. He started his career in the New York City Clubs. He has even undertaken clubs in Canada where he remains a legacy. Having only started DJing at the late age of 20, C-LO has gone on to embrace the New York club scene, holding it down at spots all over the city including Float Sundays, China Club, Jade Terrace, Mars 2112, Show World, Club New York, BB Kings, Exit, Bliss, Mi Gente Café, Blue Tequila, Jet Set Café, Club Flamingo, Saci, Club Hollywood, Lobby, The New Copa, Crane Club, Club Cream, La Boom (Ottawa, Canada), Pearl (White Plains), Pearl (New York City), Moonlighting, 5 Spot (Philly), alongside HOT 97's very own Coco Channel at Club Speed.

DJ C-Lo has also played at different venues throughout the country including private parties, weddings, fraternities and sororities. C-Lo has rocked parties hosted by celebrities across the city. He has spun alongside prestigious DJ’s including, Hot 97‘s Heavy Hitters: DJ Enuff, Camilo, Kast One, Precise, Lobo, Carl Blaze (105.1 Power), Johnny Famulari y Nori Cotto (Latino Mix 105.9), Alex Sensation (La Mega), Coco Channel (Hot 97), and Barron Lopez (Latino Mix 105.9) to name a few.

As if these were not enough stories of success, DJ C-Lo is even becoming an Orchard Beach legacy since he entertained during the Salsa Festivals summer 2003. In August of 2003, the Intrepid Museum spectators sampled his flava’ as he represented for a performance sponsoblack by noticiero el mundo. The Ruff Ryders freestyle battle which went on in October of 2003

One of the secrets to this entertainer’s success has been his clear frame of mind. Striving to succeed in the industry has become easier for him since he has a clear understanding of people he would like to follow. He admires all DJ’s for their ability to keep a crowd excited. In addition to those mentioned above, some of the DJ’s he has always had the utmost respect for are: Funk Master Flex, Red Alert, Kid Capri, Grand Master Flash, Scribble, Jam Master Jay (RIP). These are some of the people he has worked hard to be similar to. This is his ultimate goal! In short he aims to please.

A lengthy time in the industry allows you to better appreciate struggles and obstacles. One that views challenges as opportunities, this ambitious young entertainer promises to engage in many functions in the near future.

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